How to create a post on Blogger

When it comes to blogging, most marketers tend to forget that not all content creation has to be 100% original. You can selectively gather and share only the most relevant, comprehensive insights and resources from around the web with your readers. That’s content curation.  

Content curation serves the same purpose as content creation: to educate, engage, and attract more readers and customers. But there’s a huge upside – you save time by borrowing third party content instead of creating your own, all while introducing your audience to new and different perspectives. You save your audience time, too, because now they can come to you for a unique compilation of great content without having to find and vet it all themselves.

A curated blog post usually manifests itself in some sort of list-based format, so it’s generally very easy for readers to consume. Adding content curation to your content mix is a win-win for both your customers and you.